One book.
Unlimited visibility.
When you become a Trusted Advisor and create your book, that is what launches everything else you see on this page. On its own, a book is powerful. Together, these eight channels do something different. A prospect does not just hear you are an expert. They see proof everywhere they look, starting with the book that brought them to you, then your website, the story video, the audiobook in their ear, the conversation, the magazine that stays on their desk, and the feed that keeps you in front of them.
One story. Unlimited visibility.
A prospect might first see a social clip, then land on your website, then hear your podcast, then receive your book, then listen to your audiobook, then watch your high-impact story video all before they schedule an appointment. By the time you meet with them, you are not a stranger. They've done their research, resonate with what you say, and are ready to become a client.
This is the common experience for a Trusted Advisor.
I want these channels →Are you a traditional advisor or a Trusted Advisor?
Both do great work, only one gets credit for it before the first meeting.
The Traditional Advisor
Great at the work. Hard to find, hard to remember, hard to refer.
- A website that says the same thing as everyone else
- Referrals that depend on someone remembering your name
- Prospects who price shop because they see no difference
- You re-explain your credibility on every single call
The Trusted Advisor
Your media introduces you, warms up the prospect, and builds trust in advance.
- A book with your name on it arrives before you do
- Your story video and YouTube channel make you familiar and memorable
- Centers of influence have something impressive to share
- Prospects arrive asking how to work with you
They discover you
A clip, a podcast, your story video, or your magazine lands in front of them. You look established from the first glance.
They check you out
They search your name and find a website, a book, an audiobook, and interviews. Everything points the same direction.
They meet with you
The first call starts warmer and moves faster, because trust is already there. You spend the call on their problem, not your resume.
Everything on this page starts with your book, and your book starts with your story. We take your story and put it in the book, the videos, the podcast, and the audiobook. Your story keeps showing up everywhere prospects look, so they feel like they know you before they ever meet you.
One story, told the same way across every channel, builds the trust that builds your firm.
Your eight channels at a glance
- Your best-selling bookOpen doors that close clients
- Branded book websiteCommunicate and convert
- Story videoYour personality, passion, and purpose
- YouTubeEngage your audience emotionally
- AudiobookEverywhere they listen
- PodcastExpand your reach
- Magazine cover storyAmplified credibility
- Social mediaEducate and influence
Let's talk about building yours.
This page is a first look at the full picture. On a Credibility Call, we talk through your story, your market, and which channels fit you first. You leave with a clear next step, whether we work together or not.
Paperback Expert helps advisors, attorneys, and other experts turn their story and expertise into a book and a credibility platform. Near Lexington, Kentucky, working with clients across the country.
In their feed, every week
Your message, your ideas, your audience.
Social is where your market gathers. Many times, they'll meet you here long before they need you. Short clips from your interviews, your recordings, and your book keep landing in their feed, so your name stops being a name and starts being a person they feel they know, like, and trust. Leverage your content library by sharing it across your social media platforms.
- ✓ One recording becomes many clips
- ✓ Clips your team can share all month
- ✓ Familiarity builds between meetings
- ✓ Every post points back to the book
Why it works together →